It’s easy to think that athletes "qualify" for the La Sportiva Team by posting winning results at certain races or putting up the biggest numbers out at the crags.  In fact this is only half of what it takes to become a La Sportiva Athlete.  We are looking for people who can act as "Ambassadors" for the La Sportiva brand: elite athletes who consistently perform well, are seen as leaders in their sport and within the community, and who aren't shy about spreading the word about the products that work well for them. We don't "sponsor" elite athletes, we work in partnership with unique individuals to help support them in pursuing their passions in exchange for promoting our brand and enriching the outdoor community.

If you think you have what it takes to be a La Sportiva Ambassador, send an email to for more information on how to apply.