In 1985 La Sportiva formed its National Climbing Team for North America. The goal of this program is to strengthen and grow the sport of climbing by supporting the individuals at the heart of the climbing culture. Each year La Sportiva Athletes push the boundaries of what is possible on rock and in the mountains all while acting as an Ambassador for the brand and sharing their experiences with the outdoor community.

La Sportiva Pro Rock Athletes are at the top of their game in the climbing community and they represent La Sportiva from their hometowns to international venues. These athletes are recognized as the best of the best and maintain a consistent level of professionalism, performance and media coverage in the climbing community.